The landscape of advertising to a fitness-focused audience is rapidly evolving, driven by the rise of programmatic and data-driven approaches. This is in part because brands can now leverage the wealth of audience data at their disposal, it’s a smart way to stay ahead of the curve and create meaningful connections with an audience like never before.
BUT…whilst programmatic advertising holds so much potential for gym advertising via its ability to target specific demographics, track performance in real-time, and optimise campaigns accordingly, other ad mediums such as TV advertising, alongside programmatic or sometimes even instead of, are still a powerful tool for reaching the right audience at the right time.
Traditional methods of in-person promotions and local outreach should also never be overlooked, they can still be effective in building a strong community presence. When working with brands, we always design multi-touchpoint campaigns to ensure we captivate gym goers throughout their gym journey. So, while programmatic advertising may play a significant role, it’s likely to be just one part of a comprehensive marketing strategy for brands…
The golden rules are, if you want to tell a brand story, TV is your best solution. If you want to mobilise people, or communicate a call to action, then Digital Out of Home sites are a much better option.
Contact us now so for ‘no strings attached’ advice on which channel will work best for you to achieve your campaign goals.