News & Blog - zoommedia

Building Loyalty Beyond the Gym Floor – Zoom Media x Fitness4Less

15/01/2026

A Q&A with Fitness4Less on Rewards, Retention and Partnering with Zoom Media To better understand how gyms can add value beyond workouts, we spoke to the team at Fitness4Less about their decision to introduce a digital rewards platform in partnership with Zoom Media. From improving retention to driving app engagement, here’s what they had to ...

Zoom Media Strengthens Research Standards Through Accreditation with the Market Research Society (MRS)

13/11/2025

Zoom Media is proud to announce its official partnership with the Market Research Society (MRS) – the UK’s leading professional body for research, insight and data analytics. This accreditation confirms that Zoom’s research practices are robust, compliant, and ethically sound, verifying the legitimacy of the data that powers our market-leading audience insights. It also marks ...

The Rise of ‘Gym Z’: Gen Z’s Fitness Obsession Unlocks Advertising Opportunities

14/10/2025

New study from Zoom Media finds 69% of gym-going Gen Z’s are more likely to recommend brands that advertise in gyms Zoom Media, the leading digital out of home media owner, released its new study focusing on the habits and views of young exercise-focused consumers, “Understanding Gym Z”. Findings reveal that ‘Gym Z’ are highly ...

Zoom Media Expands Digital Advertising into Boutique Studios with 1Rebel Partnership

24/09/2025

Zoom Media, the UK’s leading provider of health and fitness digital media, has announced a strategic partnership with 1Rebel, the UK’s leading boutique fitness brand, marking the first step in Zoom Media’s drive to collaborate with boutique studios nationwide. The partnership will see Zoom Media deploy its premium digital advertising platform across 1Rebel’s London fitness ...

GymTV is LHF Ready

12/09/2025

LHF restrictions are coming in to effect – this is why GymTV is a great alternative From October 2025, new LHF (Less Healthy Food) advertising restrictions will fundamentally change the UK’s media landscape, banning TV ads for LHF products before 9pm nationwide. For brands that advertise in this space, this represents a major challenge, leading ...

Gym Z

19/08/2025

Gym Z have always been generalised as a valuable audience from their growing spending power to the media they consume. UK Active released their health & fitness report announcing that in 2024 gym memberships had increased by 6.1% to 11m members and that this had been mainly driven by Gen Z. “For young consumers, a ...

motion+ is live!

18/08/2025

Zoom Media Tackles the Loyalty Crisis in Fitness, Launching Motion Plus Rewards Platform Zoom Media has launched its fully customisable rewards ecosystem, motion, designed to help gym and leisure operators close the retention gap, and finally make loyalty pay off. Whilst industries such as supermarkets, airlines, and hotels have long thrived on loyalty programmes, many ...

Zoom Media launches GymTV+ as first phase of data-led evolution

14/05/2025

Places Leisure extends existing partnership to take Zoom Media’s proprietary full service GymTV Zoom Media is putting data front and centre of its business solutions with Connected TV advertising – GymTV+.The new platform moves operators from the old style linear TV to a programmatic-enabled service, allowing content to be tailored to the specific audience present ...

Fit for Loyalty – How retention starts with reward

13/05/2025

Member retention has been the goal for gyms and leisure centres since day one – increasing retention rates by just 5% could see profits increase by 25-95%! But when it comes to increasing retention through loyalty rewards, the leisure industry just isn’t on par with others. We set out to explore why this is, and ...

Which Form Of Advertising Should You Be Investing In?

18/09/2024

The landscape of advertising to a fitness-focused audience is rapidly evolving, driven by the rise of programmatic and data-driven approaches. This is in part because brands can now leverage the wealth of audience data at their disposal, it’s a smart way to stay ahead of the curve and create meaningful connections with an audience like ...

What is programmatic advertising? Why is it relevant for your brand?

18/09/2024

Megan Bogatzki, Programmatic Director at Zoom Media You may not have noticed, but there’s a shift happening with advertising channels, particularly in the gym. A smarter, more targeted approach is taking over as programmatic technology is revolutionising how brands can connect with their target audience. But what is programmatic advertising? and why is it relevant for ...

Protein-Rich Snack Brands Targeting Gym Goers

18/09/2024

Zoom Media works with brands to create lifestyle environments inside gyms. Our partnerships with protein rich snack brands are part of our mission to enrich the customer experience and surprise and delight gym goers. “65% of gym goers said they were more open to being targeted by protein snack advertising in the gym than anywhere ...