Zoom Media Tackles the Loyalty Crisis in Fitness, Launching Motion Plus Rewards Platform
Zoom Media has launched its fully customisable rewards ecosystem, motion, designed to help gym and leisure operators close the retention gap, and finally make loyalty pay off.
Whilst industries such as supermarkets, airlines, and hotels have long thrived on loyalty programmes, many fitness operators continue to overlook this crucial aspect of customer retention.
With more competition than ever, the option for members to cancel at any time, and a countless pay as you go options available, Zoom Media is making the case to ensure members in the leisure sector feel truly valued.
Motion Plus challenges outdated models of fitness rewards by delivering personalised, tech-integrated and behaviour-driven incentives that reflect the needs of today’s member. The platform is built to help operators boost retention, enhance member engagement, and build loyalty strategies that work.
Zoom Media’s recent white paper, ‘Fit for Loyalty’, highlighted that while acquisition costs continue to climb, most fitness loyalty programmes remain generic, underused, or invisible. A full 1 in 5 members say rewards and incentives influence their decision to stay, yet this 20% represents an often-overlooked group.
“Gyms have evolved. Members have evolved. Loyalty strategies haven’t,” said Ferne Langford, Strategic Partnership Director at Zoom Media. “The industry’s been throwing free towels and protein bars at a retention problem, but when only 1 in 5 members say rewards influence their loyalty, something clearly isn’t working. We built Motion Plus to fix that and provide a meaningful, measurable tool that turns engagement into retention.
“Loyalty should never be an afterthought; it’s a frontline retention strategy. Motion Plus lets operators act on the data they already have, create stronger relationships with their members, and ultimately, increase length of stay.”
Motion Plus offers rewards with actual value, behaviour-based triggers to reinforce healthy habits inside and outside the club, data-rich personalisation and gamified milestones to keep members motivated and returning.
The white-label platform can be fully integrated with operator systems and provides a responsive way to build engagement in a hyper-competitive market. Motion Plus is the latest in a line of purpose-built tools created to future-proof operator success and put member experience front and centre.
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