Member retention has been the goal for gyms and leisure centres since day one – increasing retention rates by just 5% could see profits increase by 25-95%! But when it comes to increasing retention through loyalty rewards, the leisure industry just isn’t on par with others. We set out to explore why this is, and our latest white paper dives in to:
- Why operators are hesitant to adopt loyalty programmes
- Where the opportunities are in the industry
- What a best-in-class loyalty programme could like
It’s time to get moving
It’s clear from our consumer research that there is clear desire for a worthwhile loyalty programme.
This is a huge opportunity for operators to connect with their members beyond the gym floor. With mounting competition and rising customer acquisition costs, the case for investing in loyalty programmes has never been stronger.
Zoom Media’s loyalty offering
We’ve been experts in the fitness and leisure industry for over 15 years and have continuously championed innovation to support our operators’ growth and development. We’ve developed our own, white-label rewards platform to integrate with partners, uniquely tailored to motivate members and increase retention rates.
Read our full white paper for more insight:
Get in touch with team if you want to know more about Zoom’s loyalty offering:
Adrian Worsley – adrianworsley@zoommedia.com
Dylan Lal – dylanlal@zoommedia.com