Programmatic Archives

Which Form Of Advertising Should You Be Investing In?

18/09/2024

The landscape of advertising to a fitness-focused audience is rapidly evolving, driven by the rise of programmatic and data-driven approaches. This is in part because brands can now leverage the wealth of audience data at their disposal, it’s a smart way to stay ahead of the curve and create meaningful connections with an audience like ...

What is programmatic advertising? Why is it relevant for your brand?

18/09/2024

Megan Bogatzki, Programmatic Director at Zoom Media You may not have noticed, but there’s a shift happening with advertising channels, particularly in the gym. A smarter, more targeted approach is taking over as programmatic technology is revolutionising how brands can connect with their target audience. But what is programmatic advertising? and why is it relevant for ...

Which form of advertising should gyms should be investing in?

19/08/2024

The landscape of gym advertising is rapidly evolving, driven by the rise of programmatic and data-driven approaches. This is in part because operators can leverage the wealth of audience data at their disposal, it’s a smart way to stay ahead of the curve and create meaningful connections with members like never before. BUT…whilst programmatic advertising ...