Blog Archives - zoommedia

Fit for Loyalty – How retention starts with reward

Emily Harry | 13/05/2025

Member retention has been the goal for gyms and leisure centres since day one – increasing retention rates by just 5% could see profits increase by 25-95%! But when it comes to increasing retention through loyalty rewards, the leisure industry just isn’t on par with others. We set out to explore why this is, and ...

Which Form Of Advertising Should You Be Investing In?

Natalie Carter | 18/09/2024

The landscape of advertising to a fitness-focused audience is rapidly evolving, driven by the rise of programmatic and data-driven approaches. This is in part because brands can now leverage the wealth of audience data at their disposal, it’s a smart way to stay ahead of the curve and create meaningful connections with an audience like ...

What is programmatic advertising? Why is it relevant for your brand?

Megan Bogatzki | 18/09/2024

Megan Bogatzki, Programmatic Director at Zoom Media You may not have noticed, but there’s a shift happening with advertising channels, particularly in the gym. A smarter, more targeted approach is taking over as programmatic technology is revolutionising how brands can connect with their target audience. But what is programmatic advertising? and why is it relevant for ...

Protein-Rich Snack Brands Targeting Gym Goers

Ferne Langford | 18/09/2024

Zoom Media works with brands to create lifestyle environments inside gyms. Our partnerships with protein rich snack brands are part of our mission to enrich the customer experience and surprise and delight gym goers. “65% of gym goers said they were more open to being targeted by protein snack advertising in the gym than anywhere ...

Boost Your Sales: How Advertising in Gyms Captures Active Consumers and Drives Revenue

Natalie Carter | 18/09/2024

In today’s competitive landscape, finding new and effective ways to engage customers is crucial. Whether you’re a sporting goods brand, nutrition company a tech company or clothing retailer, gym advertising can be an excellent strategy for driving awareness. Here’s why gym advertising should be part of your marketing channel mix. 1. Highly Engaged, Targeted ...