Samsung Galaxy Watch 8
Samsung Galaxy Watch – OOH – January 2026
The objective:
Samsung set out to drive mid- and lower-funnel impact for the Galaxy Watch within a highly relevant fitness environment. Key objectives included:
Reinforce Samsung’s presence among gym-goers
Increase brand consideration within an active lifestyle audience
Drive measurable uplift in purchase intent
By activating across a national gym network, Samsung positioned Galaxy Watch at the point where health, performance and personal goals are front of mind.
25+ million impressions delivered (7% overdelivery)
790 D6 panels utilised (103% overdelivery)
30% uplift in purchase intent (compared to non-recall group)
The campaign also drove meaningful intent among gym members:
+ 0 %*
Uplift in those who correctly attributed the campaign to Samsung
+ 0 %*
Uplift in those more likely to consider the Samsung Brand in the future
+ 0 %*
Uplift in those more likely to say they intend to purchase the Samsung Galaxy Watch
*These uplifts are based on differences between respondents who recalled seeing the campaign and those who did not.
Samsung’s in-gym campaign successfully engaged a premium fitness audience, driving strong attribution, increasing consideration, and delivering significant uplift in purchase intent for Galaxy Watch. While ad recall presented an opportunity for refinement, the gym environment clearly demonstrated its power for technology brands, reaching consumers at a moment when performance, health, and self-improvement are already front of mind.