GymTV – Voltarol | May 2026
The objective:
Voltarol partnered with Zoom Media UK and Differentology to launch a targeted GymTV campaign, with accompanying research designed to evaluate its impact among gym members. The objective was to:
Measure campaign cut-through and recall within the gym environment
Track shifts in brand awareness and brand perception following exposure
Assess the impact on future consideration, usage and purchase intent
To achieve this, a 30-second Voltarol campaign was broadcast across GymTV screens at major UK gym chains over a three-week period, running alongside key summer sporting events including the London Marathon. 105 members aged 18+ within the ABC1 social grade were interviewed face-to-face across two London gym sites, with results compared between those who recalled the campaign and those who didn't.
Campaign Imagery
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Of those who recalled seeing Voltarol attributed it to the TV in their gym
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Of those who recalled seeing Voltarol had a better impression of the brand
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Of those who recalled seeing Voltarol had a better impression of the brand
The Voltarol campaign delivered outstanding results, cutting through to gym members and proving a natural fit within the GymTV environment. Recallers showed significant uplifts across awareness, perception and purchase intent compared to non-recallers, reinforcing GymTV as an effective channel for delivering contextual wellness messaging at a moment when members are most receptive.