Fitness4Less – Motion+
Driving app engagement and member loyalty beyond the gym floor via Motion+
The objective:
Fitness4Less partnered with Zoom Media to enhance the member experience beyond the physical gym environment. The objective was to introduce a scalable rewards platform that added tangible value for members while supporting retention and long-term loyalty. This included:
Extending the gym experience outside of the gym
Increasing engagement with the Fitness4Less mobile app
Streamlining how partner offers and discounts were managed
Building on an established partnership with Zoom Media and GymTV, Fitness4Less launched Zoom Media’s Rewards platform, Motion+, across its estate. The platform centralised partner offers and made them exclusively accessible via the Fitness4Less mobile app, removing the need for manual, club-level management.
With Motion+, Fitness4Less were able to achieve:
Increased interaction with the Fitness4Less mobile app
Positive member feedback on regularly refreshed rewards content
Seamless integration into existing seasonal marketing campaigns
"Previously, partner deals and discounts were managed manually at a club level, which was time-consuming. Zoom Media offered a way to streamline this process and make offers easily accessible to members through our mobile app, while creating opportunities to scale partner deals without additional strain on our internal teams.”
Fitness4Less Head Office
The Motion+ platform has enabled Fitness4Less to deliver added value beyond the gym floor, strengthen digital engagement, and build a scalable framework for future brand partnerships. By integrating rewards into the mobile app and seasonal campaigns, Fitness4Less has enhanced the member experience while maintaining operational efficiency.