Jaecoo x Omoda – Bannatyne Test Drives
Experiential & OOH – December 2025
The objective:
Omoda x Jaecoo aimed to generate qualified sales enquiries and booked test drives by placing the brand directly in front of highly relevant, engaged consumers in three Bannatyne sites in England. The execution included a D6 creative showcasing their selection of EV's, along with on-site brand ambassadors with a stand to book in an on-site test drive. Key goals of the campaign included:
Encourage on-site test drive bookings
Generate sales enquiries
Encourage on-site vehicle interaction
Execution: To activate interest where the audience already spends time, the campaign delivered:
On-site experiential presence
Omoda vehicles showcased across three Bannatyne gym location
Trained brand ambassadors engaging members and registering interest
Members offered accompanied test drives directly from site
D6 creative deployment
High-impact D6 screen creative shown across all three gym sites
Messaging focused on incentivising members to book test drives
Messaging focused on incentivising members to book test drives
By layering the in-gym screens with live touchpoints, the campaign encouraged both seeing and doing rather than just passive awareness.
40+ Qualified leads*
40+ Sales enquiries*
20+ Accompanied test drives completed*
* Data metrics recorded after 3x weekend bursts in November/December 2025
This campaign shows that experiential environments combined with targeted digital creative can move audiences beyond passive exposure and into active consideration. Placing Omoda vehicles where members spend regular leisure time, and reinforcing that with D6 creative incentivising test drive booking, helped drive tangible sales-oriented actions.