Disney+ A Thousand Blows
GymTV – March 2025
The objective:
Following the launch of Disney+’s new series, A Thousand Blows, the platform partnered with Zoom Media to reach a high-value, entertainment-engaged audience through our GymTV network. The objective of the research was to measure how effectively the campaign cut through in the gym environment, including:
Campaign resonation
Campaign positioning
Future intent
69% agree the gym is a great place to advertise Disney+
52% are more open to Disney+ advertising in the gym compared to elsewhere
33% would consider watching A Thousand Blows
The campaign also drove meaningful intent among gym members:
0 %*
More likely to talk about Disney+ with friends and family
+ 0 %*
More likely to recommend Disney+
0 %*
More likely to browse Disney+ content
*These uplifts are based on differences between respondents who recalled seeing the campaign and those who did not.
Disney’s in-gym campaign successfully broke through with a premium fitness audience, driving high recall and improving consideration for A Thousand Blows. The gym environment proved its strength for entertainment brands, with members particularly receptive while already in a motivated, active mindset