Danone GetPro – May 2024
The objective:
Danone GetPRO wanted to build awareness and consideration for its new protein range, spotlighting the strawberry protein drink and blueberry protein yoghurt, inside a highly relevant fitness environment.
Establish GetPRO as the go-to protein choice among the audience
Increase brand consideration within an active lifestyle audience
Drive measurable uplift in purchase intent
D6 panels deployed across the national health club network, mirror vinyls added at entrance doors, bathroom doors and gym floors at targeted sites, and the proximity point (majority of the DOOH estate sits within 500m of a major grocery retailer) as the bridge from gym exit to purchase.
240 D6 screens utilised
50 Large vinyl stickers installed across 10 London The Gym Group sites
20+ million impressions were recorded during campaign duration
D6 Imagery
Vinyl Imagery
The GetPRO campaign put the range exactly where health-conscious consumers were already looking for their next protein fix, from entrance to gym floor. The combined D6 and vinyl activation proved a natural fit within the gym environment, reinforcing DOOH and vinyls as an effective channel for reaching members at the moment protein is front of mind and bridging the gap between the gym floor and the shelf.