A Q&A with Fitness4Less on Rewards, Retention and Partnering with Zoom Media
To better understand how gyms can add value beyond workouts, we spoke to the team at Fitness4Less about their decision to introduce a digital rewards platform in partnership with Zoom Media. From improving retention to driving app engagement, here’s what they had to say.
Background
How did you come across Zoom Media’s rewards platform, and what made it stand out as the right fit?
“We already had an established relationship with Zoom Media and GymTV through our in-gym media partnership. As that collaboration evolved, Zoom Media introduced the Rewards platform as a new development, which aligned closely with our ambition to add more value to the member experience.”
What was the deciding factor to implement a loyalty rewards platform across your clubs?
“Previously, partner deals and discounts were managed manually at a club level, which was time-consuming and difficult to scale. Zoom Media offered a way to streamline this process and make offers easily accessible to members through our mobile app. This also opened up opportunities to scale partner brand deals in the future without placing additional strain on internal resources.”
Member Experience & Results
What kind of feedback have you received from members?
“Overall, member feedback has been very positive. Deals are refreshed regularly, which helps keep the content engaging, relevant, and worth returning to.“
What benefits have you seen since introducing the rewards platform?
“The platform is exclusively accessible via our mobile app, which has helped drive increased app adoption by giving members clear added value beyond booking workouts or checking timetables”.
What kind of feedback have you received from members?
“Overall, member feedback has been very positive. Deals are refreshed regularly, which helps keep the content engaging, relevant, and worth returning to”.
Has the platform changed how members engage with the gym environment?
“Yes. We’ve integrated the rewards platform into our seasonal campaigns, creating tailored offer packs that resonate with members. This has supported consistent app engagement throughout the year, while reinforcing the value we offer beyond the physical gym space.”
Partnership with Zoom Media
How would you describe your experience working with Zoom Media throughout this process?
“The Zoom Media team are great to work with. They’re responsive to feedback on how the platform performs and are always open to new ideas. This collaborative approach has been invaluable as both teams continue to learn what works best for our community.“
What aspects of the partnership or platform have been most valuable to your business?
“Zoom Media’s ongoing development of new ideas and integrations has been extremely valuable. It’s given us more opportunities to explore innovative concepts and remain competitive in a fast-moving market.“
What support did you receive from Zoom Media during implementation?
“Zoom Media worked closely with our Systems and Marketing teams to ensure the integration was seamless. They were responsive, supportive, and quick to step in whenever questions or technical issues arose. Any challenges were resolved promptly, helping to ensure a smooth launch and a positive member experience.“
By combining Fitness4Less’ member-first mindset with Zoom Media’s digital expertise, the rewards platform has become a natural extension of the gym experience. It delivers value beyond the workout, strengthens engagement, and supports long-term loyalty.