In a gym environment, attention works differently. Members are focused, energised, and present for extended periods of time. Livegood was built to complement that mindset — delivering content that feels relevant, motivating, and seamlessly integrated with the workout journey. What started as simple, value-led programming has evolved into something much bigger. The evolution of livegood …
When a campaign is designed to intrigue, it needs an environment that builds atmosphere. That was the case with Disney’s The Beauty – a visually striking series that demanded more than a standard media placement. The objective was clear: create impact, spark curiosity, and immerse audiences in the tone of the show. Designing a Case …
A Q&A with Fitness4Less on Rewards, Retention and Partnering with Zoom Media To better understand how gyms can add value beyond workouts, we spoke to the team at Fitness4Less about their decision to introduce a digital rewards platform in partnership with Zoom Media. From improving retention to driving app engagement, here’s what they had to …
Zoom Media is proud to announce its official partnership with the Market Research Society (MRS) – the UK’s leading professional body for research, insight and data analytics. This accreditation confirms that Zoom’s research practices are robust, compliant, and ethically sound, verifying the legitimacy of the data that powers our market-leading audience insights. It also marks …
LHF restrictions are coming in to effect – this is why GymTV is a great alternative From October 2025, new LHF (Less Healthy Food) advertising restrictions will fundamentally change the UK’s media landscape, banning TV ads for LHF products before 9pm nationwide. For brands that advertise in this space, this represents a major challenge, leading …
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