Author: Harry Palmer

Zoom Media are proud to launch Amped – our newly reimagined Digital Out of Home product, built to capture attention, shape mindset, and drive performance. This isn’t a rebrand. It’s a complete evolution of how brands show up in the health and fitness environments across our Digital 6-Sheet network. Health and fitness environments are high-energy, …

In a gym environment, attention works differently. Members are focused, energised, and present for extended periods of time. Livegood was built to complement that mindset — delivering content that feels relevant, motivating, and seamlessly integrated with the workout journey. What started as simple, value-led programming has evolved into something much bigger. The evolution of livegood …

When a campaign is designed to intrigue, it needs an environment that builds atmosphere. That was the case with Disney’s The Beauty – a visually striking series that demanded more than a standard media placement. The objective was clear: create impact, spark curiosity, and immerse audiences in the tone of the show. Designing a Case …

A Q&A with Fitness4Less on Rewards, Retention and Partnering with Zoom Media To better understand how gyms can add value beyond workouts, we spoke to the team at Fitness4Less about their decision to introduce a digital rewards platform in partnership with Zoom Media. From improving retention to driving app engagement, here’s what they had to …

Zoom Media is proud to announce its official partnership with the Market Research Society (MRS) – the UK’s leading professional body for research, insight and data analytics. This accreditation confirms that Zoom’s research practices are robust, compliant, and ethically sound, verifying the legitimacy of the data that powers our market-leading audience insights. It also marks …

New study from Zoom Media finds 69% of gym-going Gen Z’s are more likely to recommend brands that advertise in gyms Zoom Media, the leading digital out of home media owner, released its new study focusing on the habits and views of young exercise-focused consumers, “Understanding Gym Z”. Findings reveal that ‘Gym Z’ are highly …

Zoom Media, the UK’s leading provider of health and fitness digital media, has announced a strategic partnership with 1Rebel, the UK’s leading boutique fitness brand, marking the first step in Zoom Media’s drive to collaborate with boutique studios nationwide. The partnership will see Zoom Media deploy its premium digital advertising platform across 1Rebel’s London fitness …

LHF restrictions are coming in to effect – this is why GymTV is a great alternative From October 2025, new LHF (Less Healthy Food) advertising restrictions will fundamentally change the UK’s media landscape, banning TV ads for LHF products before 9pm nationwide. For brands that advertise in this space, this represents a major challenge, leading …

Gym Z have always been generalised as a valuable audience from their growing spending power to the media they consume. UK Active released their health & fitness report announcing that in 2024 gym memberships had increased by 6.1% to 11m members and that this had been mainly driven by Gen Z. “For young consumers, a …

Zoom Media Tackles the Loyalty Crisis in Fitness, Launching Motion Plus Rewards Platform Zoom Media has launched its fully customisable rewards ecosystem, motion, designed to help gym and leisure operators close the retention gap, and finally make loyalty pay off. Whilst industries such as supermarkets, airlines, and hotels have long thrived on loyalty programmes, many …