zoommedia

Which form of advertising should gyms should be investing in?

The landscape of gym advertising is rapidly evolving, driven by the rise of programmatic and data-driven approaches. This is in part because operators can leverage the wealth of audience data at their disposal, it’s a smart way to stay ahead of the curve and create meaningful connections with members like never before. BUT…whilst programmatic advertising …

Protein-Rich Snack Brands Targeting Gymgoers

“65% of gym goers said they were more open to being targeted by protein snack advertising in the gym than anywhere else” Protein-heavy snacks are big business – the global snacking industry is experiencing a paradigm shift as high-protein snacks move beyond the realm of sports nutrition, to meet the evolving dietary requirements of the …