New study from Zoom Media finds 69% of gym-going Gen Z’s are more likely to recommend brands that advertise in gyms Zoom Media, the leading digital out of home media owner, released its new study focusing on the habits and views of young exercise-focused consumers, “Understanding Gym Z”. Findings reveal that ‘Gym Z’ are highly …
Zoom Media, the UK’s leading provider of health and fitness digital media, has announced a strategic partnership with 1Rebel, the UK’s leading boutique fitness brand, marking the first step in Zoom Media’s drive to collaborate with boutique studios nationwide. The partnership will see Zoom Media deploy its premium digital advertising platform across 1Rebel’s London fitness …
Gym Z have always been generalised as a valuable audience from their growing spending power to the media they consume. UK Active released their health & fitness report announcing that in 2024 gym memberships had increased by 6.1% to 11m members and that this had been mainly driven by Gen Z. “For young consumers, a …
Zoom Media Tackles the Loyalty Crisis in Fitness, Launching Motion Plus Rewards Platform Zoom Media has launched its fully customisable rewards ecosystem, motion, designed to help gym and leisure operators close the retention gap, and finally make loyalty pay off. Whilst industries such as supermarkets, airlines, and hotels have long thrived on loyalty programmes, many …
Places Leisure extends existing partnership to take Zoom Media’s proprietary full service GymTV Zoom Media is putting data front and centre of its business solutions with Connected TV advertising – GymTV+.The new platform moves operators from the old style linear TV to a programmatic-enabled service, allowing content to be tailored to the specific audience present …
Member retention has been the goal for gyms and leisure centres since day one – increasing retention rates by just 5% could see profits increase by 25-95%! But when it comes to increasing retention through loyalty rewards, the leisure industry just isn’t on par with others. We set out to explore why this is, and …
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