Our Audience
Our audience are more than just gym-goers; they are a high-intent collective group who have lifestyles that go beyond the gym. From aspirational students to high-earning professionals, they are a powerful blend of ambition and affluence who are ready to engage with the latest brands.
70%
are in the ABC1 social grade
8+ million
attend their local gym at least once a week
70 minutes
average time dwell time spent in their gym per visit
While their passion for fitness is seamless, our audiences’ influence extends into many other industries. Our audience are significantly more likely to be active consumers in the following:
Holidays and Traveling
i212
Sports
i212
Technology
i210
Social Media
i201
Health and Beauty
i200
Automotive
i191
SOURCE: Kantar TGI 2025 & GFK Research (indicates that our audience is X% more likely to be interested in these sectors than the average UK consumer)
We turn this in-demand audience into a measurable advantage for your brand. Our approach ensures that your brand doesn’t just get seen by this standout audience, but they act on your brand, building long-term brand loyalty and driving sales results
