Our Audience
They're passionate about the gym, but their interests go far beyond health and fitness brands!
Generation Active is as vibrant as it is diverse. You tell us your target audience and we can reach them with pinpoint accuracy.
Our audience’s mindset is the dominant feature that makes them so attractive to advertisers – motivated, aspirational and ambitious.
Healthy living is a gateway to an aspirational lifestyle of tech, travel, entertainment and culture.
Our verified audience data is what really sets us apart. Understanding socioeconomic profiles is our key to delivering a successful campaign.
Our audience data is updated daily, by hour, by location to empower advertisers with the ultimate in targeting, avoiding wastage in campaign spend.