GymTV – LinkedIn Ads | April 2026
The objective:
LinkedIn Ads partnered with Zoom Media UK to drive awareness and consideration of their advertising platform amongst business decision-makers in a gym environment. The objective was to:
Reach a premium, professionally active audience during high-dwell gym sessions
Drive cut-through and recall of the LinkedIn Ads creative in a non-digital setting
Demonstrate the effectiveness of GymTV as a B2B-capable media channel
To achieve this, a 30-second LinkedIn Ads spot was broadcast across the GymTV AV estate at several of the UK's biggest gym chains over a 10-week period.
Campaign Imagery
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Of those who recalled seeing LinkedIn Ads attributed it to the TV in their gym
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Of those who recalled seeing LinkedIn Ads had a positve brand perception of LinkedIn
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Of those who recalled seeing LinkedIn Ads said they were more likely to consider LinkedIn
The LinkedIn Ads campaign proved GymTV's power as a B2B channel in a consumer setting. With dramatic uplifts across awareness, perception, and commercial intent, recallers were significantly more likely to consider, recommend, and use LinkedIn Ads for future business decisions.