Disney+ The Beauty – January 2026
The objective:
Disney+ sought to launch The Beauty with standout visibility among a premium, style-conscious fitness audience. The objective was to:
Drive awareness for the new streaming release
Build intrigue and memorability of the show
Create a multi-touchpoint presence within gym environments
To achieve this, the campaign combined high-impact AV screen dominance with striking mirror vinyl placements, ensuring members encountered the creative across key dwell moments.
Campaign Imagery
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Vinyls printed
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Gyms selected
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Vinyls installed per location
Check out our Campaign Video below!
Disney+’s in-gym campaign for The Beauty successfully captured the attention of a premium fitness audience, delivering standout visibility and sustained engagement across multiple touchpoints. By combining national AV screen dominance with impactful mirror vinyl placements, the campaign embedded itself seamlessly into the gym journey, reaching members at a moment when they are focused, energised, and highly receptive to bold, immersive storytelling.