Disney+ A Thousand Blows
Affliates – November 2025
The objective:
For Black Friday, Gymshark partnered with Zoom Media to cut through the noise of the retail season by targeting a hyper-relevant audience: gym members actively engaged in fitness. KPI's included:
Total reach
Conversion Rate
Revenue
Execution:
To achieve this, the campaign utilised a high-impact, full-funnel strategy over a concentrated three-day period, combining:
GymTV
Member Rewards
Solus Emails
0
Total reach achieved across the network
0
Total redemptions of the exclusive member offer
£ 0 k
Total revenue generated directly
Gymshark’s Black Friday campaign proved the gym environment drives retail performance. By syncing high-visibility GymTV ads with direct emails and rewards, they created a full-funnel strategy that engaged fitness enthusiasts. This integrated approach successfully converted gym-goers into customers.