Audible
GymTV – February 2025
The objective:
Amazon Audible partnered with Zoom Media to engage a premium, health-conscious audience during their workout routines, utilising the creative to showcase their extensive range of health and wellbeing audiobooks/podcasts. The objective of the research was to evaluate the impact of the campaign on GymTV, specifically measuring:
Brand resonation
Ad recall
Conversions
69% agree the gym is a great place to advertise Amazon Audible
58% are more open to Audible advertising in the gym compared to elsewhere
62% recalled seeing the ad in the gym
The campaign successfully drove tangible interest & consideration among the respondents
0 %*
More likely to browse Amazon Audible online
+ 0 %*
More likely to sign up for Amazon Audible
0 %*
More likely to recommend Amazon Audible to friends or family
*These uplifts are based on differences between respondents who recalled seeing the campaign and those who did not.
The Audible campaign capitalised on the perfect synergy between audio content and fitness. By targeting an audience where health and fitness is already the dominant genre for audio consumption, Audible successfully positioned itself as a key workout companion, driving significant intent to browse and subscribe.