Sure Whole Body Deodorant
GymTV – June 2025
The objective
Following the launch of Sure’s brand-new product – Whole Body Deodorant – the brand worked with Zoom to target their key audience through our expansive GymTV network. The objective of our research was to demonstrate the effectiveness of GymTV on gym goers and analyse how Sure’s content resonated with the target audience, including:
How many could recall and recognise the GymTV campaign
How the campaign positioned the Sure brand as the go-to deodorant brand
What effects it would have on purchasing consideration
70% of gym-goers recalled the Sure Whole Body Deodorant ad
67% agreed the advertising fit well in the gym environment
52% of gym-goers were more likely to purchase Sure Whole Body Deodorant
+ 0 %*
uplift in those who recalled the ad were more likely to consider Sure in the future
+ 0 %*
uplift in those who recalled the ad were in likelihood to purchase Whole Body deodorant
0 %
of all respondents want to see more information on Sure products
*Uplift is based on a comparison between those who recalled the Sure advert and those who did not
The impact of the GymTV platform translated into strong performance across key metrics. Leading to notable uplifts in brand and product awareness, improving brand perception, and increasing likelihood to purchase in the future.